简介：NEWYORKThefresh-facedyounghostcheer-fullyintroducesthenextsegmentofvideoclips.Butratherthanthelatestmusicvideo,sheisteas-ingadifferenttypeoffare:theoften-maligned30-secondspot.Inthiscase,she'shypingspotsfromGoDaddy.comandTedairlinesaspartofanam-bitiousexperimentbyFirebrandtodoforthecom-mercialwhatMTVdidforthemusicvideomorethan25yearsago:turnpromotionalmaterialintocontentviewersactuallyseekout.

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简介：MomQuizin,whois60yearsold,livesinLhasaandhasarigiddailyroutine:everysevenoreightdaysshebuysseveraljin(twojinequalonekg)ofGurumZanbaofhighgradetoenjoyathome.Shesaid,"Iamnotyoungnow,andIfavornothingbutthis."

简介：Advertisingisnotverystrangetothemodernsociety;itissocloselyrelatedwithourdailylife.Theadvertisingisthespecialtoattracttheconsumers'buyingdecision,fromtheprimitivewall-picturetomanykindsofmassmediumnowadays,fromthestreetsigntotheinfluenceofconsumers'buyingdecision.

简介：没有羡慕的定价问题能作为发现每个消费者在被分配的一个定价和分配计划在定价下面最大化其用途的一套项目被说。目标是最大化卖主收入。我们与作为在项目上定义的一个独立系统被给的一般供应限制学习这个问题。例如，限制能是很多线性限制或matroids。这捕获项目不在资源的限制下面在项目的消费者估价的思考先存在，但是被生产的状况。这份报纸集中于单位要求消费者的盒子。在背景，有n消费者和m项目；每个项目可以在多重拷贝被生产。每消费者i[n]在他/她感兴趣的集合S对i在条款j上有估价vij。他/她必须被分配(如果任何)给最大值的一个项目(非否定)用途。假定我们为发现最大的重量独立人士为给定的独立系统设定被给近似神谕(或稍微更强壮的神谕)；为很多自然、有趣的供应限制，经常的近似算法是可得到的。我们获得下列结果。1)O(木头n)为一般盒子的近似。2)O(k)近似每个消费者什么时候至多对感兴趣k项目的不同类型。3)O(f)近似条款的每种类型什么时候至多对有趣f消费者。笔记期末考试甚至没有独立系统限制，二结果以前是未知的。

简介：Theinnovationoftechnologyandtheimprovementofpeople'slivingstandardacceleratethereplacementofconsumerelectronicappliances,resultinginasignificantincreaseofwastehouseholdelectronicappliances(WHEA).ToaddresstheenvironmentalproblemsofWHEA,manycountrieshaveenactedlegislationaccordingtoWHEAmanagement,includingcollecting,processingandrecycling.TheregulationsonthemanagementofWHEAwerealsodraftedinChinaandpilotprogramsofWHEArecyclingmanagementencountereddifficultiesincollectingWHEA.Thesuccessofarecyclingschemeisdependentonpeople'swillingnessofparticipatinginthescheme.ThispaperappliesAjzen'stheoryofplannedbehaviortoseekthemainfactorstoengourageconsumerstoparticipateinWHEArecyclingmanagementinChina.Datafromasurveyconductedwithasampleof633consumersshowthatservicemotivationisthefirstpredictorofparticipationbehaviorintention,followedbyenvironmentalbehaviorattitude,economicmotivation,subjectivenorm,andperceivedbehaviorbarrier.Environmentalknowledgeisfoundnottobethepredictorofbehaviorintentioninthisrecyclingscheme.StudyresultsalsosuggestthatpublicityisthekeysituationalfactorintheWHEArecyclingmanagement.Recyclingnetworkandpolicyhavelittleinfluenceonchangingconsumers'currentbehaviorintentionandparticipation.Implicationsofthefindingsarediscussedandfutureresearchdirectionsaresuggestedintheend.

简介：Thisresearchexaminesthemicro-levelcorrelationbetweentraditionalmarketingactions(TVadsandpublicrelations)andpre-releaseconsumers’sociallearningaboutvideogameconsoles(WiiandPS3,launchedin2006).Weevaluateconsumers’learningprocessesviatheperusalofinformationinonlinecommunitiesusing“pageview”dataformultiplewebsitesfromaclickstreampanelasindicators.WeproposeabivariateBayesianlearningmodelcombinedwithcomplementarypurchasechoices.Theproposedmodelenablessimplerestimationofparametersandallowstoaccommodatedetailedinformationaboutinteractionsbetweensocialandpersonallearningprocesses.Fromtheresults,wefindempiricalevidencethatcompanies’traditionalmarketingactionshaveagreaterimpactonsociallearningthanonregularpersonallearningduringthepre-launchperiod.Whenconsumersmakepurchasedecisions,theirsocialbeliefsaboutproductqualityareweighedatleastthreetimesmoreheavilythantheirpersonalbeliefs.Counterfactualsimulationssuggestthatbyoptimizingmarketingactions,firmscanstimulateconsumers’learningandpromoteincreasedproductengagement.

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简介：WithInternetchangingtheluxurybusinesslandscape,newplayershaveemergedsuchastheOnlinePrivateSalesRetailers(OPSRs).Theseofferonlinebuyerswithachoiceoflimited-timesalestohelpcompaniesgetridoftheiroverstocks.Luxurybrandsarenoexception.Noresearchhasbeenconductedabouthowluxuryconsumersrelatewithsuchwebsites,hencethispaper.Inanexploratoryfashion,interviewswithluxurybuyerswhoalsobuyonlineonOPSRs,areconductedtogetinsightsonconsumers’perceptionsandluxurybrandequitythatsellingthroughOPSRsmayhave.Wefindthatappropriateproductandbrandhelpconsumersforgetthattheyarebuyingbrands’unsoldstocks,thattransferringtheluxurywebmosphereswouldbepositivelyperceived,thatconsumersfromthesewebsitesarelookingforbenefitssuchasfreedomofuseandbranddiscovery,ratherthanpersonalizedoffers,thatmultiplediscountsonseveralOPSRsmaydamagetheluxury-perceptionofabrand,thattheprivatesalesmembersconsidertheservicetobegoodenoughforthedemandedprice,andthatpersonalizedinvitationscanhelpincreaseonlineconsumers’feelingsofdesirabilityandexclusivity.ThepaperconcludeswithpracticalrecommendationsforbothluxurycompaniesandOPSRs.

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