学科分类
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2 个结果
  • 简介:Whilelastdecadehaswitnessedarapidgrowthofdigitaleconomy,thereislimitedunderstandinginliteratureonwhethertheconventionalwisdomonpricingstrategystillholdsforinformationgoods.Ononehand,informationgoods,similartodurablegoods,aresubjecttovaluedepreciation;ontheother,theydifferfromtraditionalgoodsinnegligiblemarginalcostandthesensitivitytosocialinfluences.Thispaperdevelopsatwo-period,game-theoreticmodeltoinvestigateoptimalpricingstrategyofinformationgoods.Ononedimension,twodifferentdepreciationmechanisms(self-andtime-depreciation)areconsidered;ontheother,twoprevalentpricingschemes(perpetuallicensingandsubscription-feemodels)arestudied.Weobtainclosed-formsolutionsinallscenarios.Ourfindingssuggestthatvendorsoftime-depreciationinformationgoodsshouldadoptsubscription-feemodeltoattractearlyadoptersandexploitsocialinfluences,whilethevendorsofself-depreciationinformationgoodsshouldstrategicallybalancebetweendepreciationandsocialinfluences.Interestingly,associalinfluencesbecomestrongenough,thedifferencebetweenpricingschemesdiminishesandthetradeoffbetweencandidatestrategiesvanishes.Wealsoextendthemodeltostaticpricinginwhichthevendorcommitstofutureprice.Wediscoverthatthesuperiorityofsubscription-feemodelmightbeoverturnedunderstaticpricing.Ourresultsabovealsoimplythatbuildingconsumerfeedbackandinteractionsystemscouldbehelpfulforminimizingthepotentiallossofasuboptimalpricingscheme.

  • 标签: 定价策略 信息产品 社会影响 消费者 商品 安装基础
  • 简介:ThearticleExploringthevalueofinstalledbase:PricinginformationgoodsundervaluedepreciationandconsumersociallearningpublishedinVolume22,Issue3,pages362-382byYifanDouandTianliangLiu,hasbeenretractedbyagreementbetweentheauthorsandthejournalEditor-in-Chief.Thecorecontributionsinthisarticlehavebeenusedwithoutsignificantacknowledgementandapprovalbytheprojectresearchteam.

  • 标签: 安装基础 消费社会 价格信息 价值 学习 折旧